How does HaulProfit calculate if a load is profitable?

HaulProfit compares the load's rate per mile against your true cost per mile, which includes fuel, truck payment, insurance, maintenance, permits, and driver pay. If the rate exceeds your costs plus profit margin, you get green. If it covers variable costs but not fixed, you get yellow. If it loses money, you get red.

What is break-even RPM?

Break-even RPM (Rate Per Mile) is the minimum rate you need to cover all your operating costs. It's calculated from your true cost per mile including fuel, payments, insurance, maintenance, and other expenses. Any load paying below this rate loses you money.

How do service partners use HaulProfit?

Service partners provide HaulProfit free to their trucking clients. This helps clients make profitable decisions, survive their first year, and become long-term customers. Partners can white-label the platform with their branding.

Does HaulProfit work on load boards?

Yes. Our desktop app adds profitability badges directly into the major load boards you already use. You see green/yellow/red indicators next to each load without leaving the board.

What types of partners can use HaulProfit?

HaulProfit partners include service partners, fuel card providers, insurers, ELD providers, freight brokerages, and trucking associations. Any organization serving owner-operators can white-label HaulProfit as a value-add for their trucking clients.

What data products does HaulProfit offer?

HaulProfit offers trucking intelligence products including route profitability indexes, lane analytics, cost-per-mile benchmarks, and market signals for the US-Mexico-Canada corridor. Data is available via API or bulk licensing for freight platforms, insurers, and financial services.

How does HaulProfit data licensing work?

Data buyers can license HaulProfit's Intelligence Network data through APIs or bulk feeds. Products include cross-border lane profitability indexes, regional cost benchmarks, and freight market signals. Custom packages are available based on geography, data type, and volume.

What is the HaulProfit Intelligence Network?

The Intelligence Network aggregates anonymized cost and profitability data from thousands of owner-operators across the US-Mexico-Canada corridor. It powers lane-level market intelligence, cost benchmarks, and predictive freight signals used by partners and data buyers.

HaulProfit for truckers — Stop booking loads that lose money

For truckers, HaulProfit answers one question fast: will this load actually make me money? Paste or scan a load and it counts your real costs — fuel at your truck's MPG, deadhead to the pickup, tolls, maintenance, and your fixed monthly overhead — then gives a clear verdict and a break-even rate. You also get a suggested counter-offer, so when a broker's number is too low you can negotiate with a specific, defensible figure. It runs on the 50+ load boards you already use, and on your phone, so you can decide in seconds at the dock or on the road.

How do truckers use HaulProfit day to day?

Most drivers set up their costs once — fuel economy, truck payment, insurance, average maintenance — and then simply score loads as they shop them. The verdict (take it, negotiate, or pass) appears next to the load, so the workflow you already have gets a profit check on top of it.

Can HaulProfit help me negotiate a better rate?

Yes. Because it knows your break-even, it can show the minimum rate that makes a load worth taking and a suggested counter. You stop accepting cheap freight by default and start anchoring on a number you can justify to the broker.

What costs does it account for?

Fuel (your MPG and the current diesel price), deadhead miles to the pickup, tolls on the lane, per-mile maintenance, and a fair share of your fixed monthly costs. Those are exactly the costs that quietly turn a 'good rate' into a losing load.

Frequently asked questions

How long does it take to set up?

A few minutes. You enter your truck's fuel economy and your fixed monthly costs once, and every load you score afterward uses those numbers automatically.

Do I have to leave the load board I use?

No. HaulProfit works on top of the boards you already shop, so you keep your current workflow and add a profit verdict to it.

What if I run team or reefer with different costs?

You can adjust the cost inputs to match how you run, so the verdict reflects your real operation rather than a generic average.